Flying low

Today is the official day of the toughest day on the job. Ever. I thought it would break me and send me home in tears, but I’ve managed to hold it together.

With Challenges come Learnings.

I’ve developed a campaign which is exactly about that – “Journey to True You” takes women in China on a self-discovery path, facing difficult moments in life and learning the most about themselves. I got the first-hand experience of my own concept today.

We were all excited about the program’s premise; how different it was from plain product selling, competitor messages, touching the heart and soul of a sensitive and self-aware woman. New execution ideas, social media, reality-style webisode styling, pool of expert contributing, prominent blogger support, the works.

Then we hit the tough parts; we had an accident/injury while filming, having to do crisis-management for the past week. But the tough one came last Thursday - new people stepped in and demanded new creative direction, dictated by some brand equity issues we never communicated properly. This comes with many consequences that put your emotional intelligence to test.

Things will be good. Good things happen to good people. Eventually, at some point.

I love to hate my job for the thrills it gives me and how it puts me in place when I think I’m on top of the world.