We won OASiS Hongkong Airlines

A phonecall comes in on Tuesday from Oasis' office, looking for an agency. Thursday morning Kelly and I meet the marketing folks. They have no time to waste - get us to sign the NDA, no time to hear our credentials, but instead dive into a brief for a launch campaign. We ask a few smart questions, and they ask us if we can deliver in 8 days. We call them on Thr afternoon to confirm we have the resources to do it, we get a contract signed on Friday afternoon.

I love the speed of things in HK.

My boss was impressed and asked for the proposal. "No proposal" we say. "You selling air out there". Well, and here is the outcome: www.befirsttofly.com

A simple campaign, an effective message, which helped us double the database in just 3 days. And beyond it all: what an offer. Fly to London for HKD 1,000 (USD 125) one-way or HKD 2,000 (USD 250) return. Food, entertainment on board included.

Weekends won't be the same.